The New Logic of Digital Native Brands Issue 48

This week's lead

The New Logic of Digital Native Brands

Mara OseiMONEYAugust 28, 20266 min

How a generation of companies built for the internet is rewriting the rules of customer acquisition, retention, and brand loyalty.

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The Rise of Micro-Brands
MONEY5 min

The Rise of Micro-Brands

A thousand true customers, one product, and no plan to get bigger. Why the smallest companies are the ones to watch.

Mara Osei — August 27, 2026

Building Trust in a Digital Economy
MONEY7 min

Building Trust in a Digital Economy

Reviews can be bought and logos can be faked. What is left that a customer can actually rely on?

Theo Lindqvist — August 26, 2026

Why Subscription Models Work
MONEY5 min

Why Subscription Models Work

It is not the recurring revenue. It is the recurring conversation.

Theo Lindqvist — August 25, 2026

The Future of Edge Computing
MACHINES8 min

The Future of Edge Computing

The cloud is not going away. It is just getting a lot closer to where you are standing.

Priya Raman — August 24, 2026

Open Source in 2026
MACHINES6 min

Open Source in 2026

More code is open than ever, and fewer people are paid to keep it alive. Something has to give.

Priya Raman — August 23, 2026

AI Ethics and Regulation
MACHINES9 min

AI Ethics and Regulation

The rules are arriving faster than the industry expected and slower than the public wanted. Here is where they stand.

Jonah Weiss — August 22, 2026

Ep 12: Building in Public
RADIO44 min

Ep 12: Building in Public

Two founders who publish their numbers every week on what it costs them and what it earns them.

The pulp podcast — August 21, 2026

Ep 11: The Creator Economy
RADIO38 min

Ep 11: The Creator Economy

A talent manager, a platform executive and a creator with two million followers on who actually gets paid.

The pulp podcast — August 20, 2026

Ep 10: Remote Work Culture
RADIO41 min

Ep 10: Remote Work Culture

Five years in, the companies that stayed remote explain what they had to build to make it work.

The pulp podcast — August 19, 2026

Minimalism as a Practice
CULTURE5 min

Minimalism as a Practice

Not the aesthetic. The habit of deciding what a thing is for before you keep it.

Ines Carvalho — August 18, 2026

The Art of Slow Living
CULTURE6 min

The Art of Slow Living

Slowness is not a lack of ambition. It is a decision about what deserves your attention.

Ines Carvalho — August 17, 2026

Finding Balance in a Fast World
CULTURE5 min

Finding Balance in a Fast World

Balance is not a state you reach. It is a correction you keep making.

Jonah Weiss — August 16, 2026